medbrand

medbrand is a Telegram bot focused on personal branding for doctors and medical professionals. It covers how to use social media to attract patients and structure a clear positioning in the healthcare niche.

Key focus areas

The bot aggregates content and frameworks from expert @chetirkina, including:

• fundamentals of a doctor’s personal brand;
• using social media as a patient acquisition channel;
• profile positioning and visual structure;
• content topics tailored to medical practice.

The bot targets practicing doctors, private practitioners and medical experts who want to treat marketing as a system rather than random activity. It also connects to the @medbrand_chetirkina channel, where additional materials and examples are published.

medbrand is useful for specialists building an expert image, launching or scaling private practice, or preparing to enter the public space with a clear, compliant communication strategy in healthcare.