smkt_advent_bot

“Момент — открою адвент” is a seasonal Telegram bot created for Samokat’s Advent-style promotion. It functioned as a digital advent calendar during December, offering simple daily mini-games and a structured prize mechanic.

Core mechanics

Each day a new mini-game became available inside the bot. By playing, users could receive promo codes and other rewards from Samokat. The campaign culminated in a final prize draw, where an iPhone was raffled among participants.

Current status

The Advent promotion has ended and new participation is no longer possible. The bot remains relevant as a case study of a gamified marketing campaign in Telegram: daily engagement, lightweight arcade mechanics, and a final high-value giveaway.

For information about future Samokat projects and promotions, users need to follow the company’s official channels and news feeds.